• how artificial intelligence is changing tourism

Every year, World Tourism Day focuses on an important topic in the tourism industry. In 2026, the focus is on artificial intelligence (AI) and digital transformation. New technology is changing the way people plan their trips, book services, and travel. It is also changing the way tourism businesses work.

AI can help travellers before, during, and after a trip. Before travelling, people can use AI tools to find destinations, compare hotels, make travel plans, and learn about local attractions. During a trip, AI can help with translation, directions, public transport, and restaurant choices. This can be especially useful when travellers visit a country where they do not speak the local language.

Hotels, restaurants, and travel companies can also use digital technology. Hotels can use AI to answer common questions, manage bookings, and provide information about their services. Restaurants can use digital systems to manage orders and communicate with customers. Travel companies can use customer information to suggest activities and trips that match different interests.

However, AI also creates some challenges. Information from AI is not always correct, so people should check important facts. There are also questions about personal information. Tourism companies need to protect customer data and use it responsibly.

Another important issue is the human side of tourism. Travellers do not only want quick information and easy bookings. Many people want to meet local people, learn about local culture, and have personal experiences. A friendly hotel employee or a local guide can give advice and information based on real experience. This human contact is an important part of tourism.

AI will probably become more common in tourism in the future. It can save time, support workers, and improve services. However, to protect data,

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Vocabulary:

to improve something – to make something better

to focus on something – to give your attention to one thing

a topic – a thing that people talk or learn about

digital transformation – a change from old ways to new digital ways

to book a service – to ask for and pay for a service before you use it

a destination – a place where you want to go

to compare hotels – to look at two or more hotels and see how they are different

public transport – buses, trains, and other transport that many people can use

a choice – something that you can choose

especially – more than other things or people

a common question – a question that many people ask

to provide information – to give people facts or details

to communicate with a customer – to talk or write to a customer

to suggest – to give an idea about what someone can do or choose

to match interests – to be good for what someone likes

to use something responsibly – to use something in a careful and good way

an issue – a problem or a subject that people need to think about

an experience – something that happens to you and that you remember

an employee – a person who works for a company or another person

to give advice – to tell someone what you think they should do

to be based on experience – to come from things that you have done or seen

to save time – to need less time to do something

to support somebody – to help somebody

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Match the words with the definitions

1. to focus on something
2. a topic
3. digital transformation
4. to book a service
5. a destination
6. to compare hotels
7. public transport
8. a choice
9. especially
10. a common question
11. to provide information
12. to communicate with a customer
13. to suggest
14. to match interests
15. to use something responsibly
16. an issue
17. an experience
18. an employee
19. to give advice
20. to be based on experience
21. to save time
22. to support somebody
23. to improve something

A. a person who works for a company or another person
B. to make something better
C. a place where you want to go
D. something that happens to you and that you remember
E. to give people facts or details
F. to tell someone what you think they should do
G. something that you can choose
H. to give your attention to one thing
I. to talk or write to a customer
J. to use something in a careful and good way
K. a question that many people ask
L. buses, trains, and other transport that many people can use
M. to give an idea about what someone can do or choose
N. a thing that people talk or learn about
O. to come from things that you have done or seen
P. more than other things or people
Q. to ask for and pay for a service before you use it
R. a problem or a subject that people need to think about
S. to help somebody
T. to need less time to do something
U. a change from old ways to new digital ways
V. to be good for what someone likes
W. to look at two or more hotels and see how they are different

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Answer:
1–H, 2–N, 3–U, 4–Q, 5–C, 6–W, 7–L, 8–G,
9–P, 10–K, 11–E, 12–I, 13–M, 14–V, 15–J,
16–R, 17–D, 18–A, 19–F, 20–O,
21–T, 22–S, 23–B

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Match the definitions with the words

A. a person who works for a company or another person
B. to make something better
C. a place where you want to go
D. something that happens to you and that you remember
E. to give people facts or details
F. to tell someone what you think they should do
G. something that you can choose
H. to give your attention to one thing
I. to talk or write to a customer
J. to use something in a careful and good way
K. a question that many people ask
L. buses, trains, and other transport that many people can use
M. to give an idea about what someone can do or choose
N. a thing that people talk or learn about
O. to come from things that you have done or seen
P. more than other things or people
Q. to ask for and pay for a service before you use it
R. a problem or a subject that people need to think about
S. to help somebody
T. to need less time to do something
U. a change from old ways to new digital ways
V. to be good for what someone likes
W. to look at two or more hotels and see how they are different

1. to suggest
2. an employee
3. to save time
4. a destination
5. to focus on something
6. an issue
7. to improve something
8. a common question
9. to use something responsibly
10. a choice
11. to provide information
12. to compare hotels
13. especially
14. to support somebody
15. a topic
16. to communicate with a customer
17. to book a service
18. an experience
19. digital transformation
20. to give advice
21. public transport
22. to match interests
23. to be based on experience

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Answer:
A–2, B–7, C–4, D–18, E–11, F–20, G–10,
H–5, I–16, J–9, K–8, L–21, M–1, N–15, O–23,
P–13, Q–17, R–6, S–14, T–3, U–19, V–22, W–12

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True or False

1. AI can help travellers find destinations before a trip.
2. Public transport is only used by local people.
3. Hotels can use AI to answer common questions.
4. Travellers can use AI to learn about local attractions.
5. Restaurants cannot use digital systems to manage orders.
6. AI can help travellers when they do not speak the local language.
7. Tourism companies can use customer information to suggest activities and trips.
8. Information from AI is always correct.
9. Tourism companies need to protect customer data.
10. Travellers only want quick information and easy bookings.
11. A local guide can give advice based on real experience.
12. AI will probably become less common in tourism.
13. Technology can save time and support workers.
14. Human contact is not an important part of tourism.
15. Technology should support people, not replace them.

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False: 2,5,8,10,12,14

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Correct version:

1. AI can help travellers find destinations before a trip.
2. Public transport is only used by local people. True is: Public transport can be used by many people.
3. Hotels can use AI to answer common questions.
4. Travellers can use AI to learn about local attractions.
5. Restaurants cannot use digital systems to manage orders. True is: Restaurants can use digital systems to manage orders.
6. AI can help travellers when they do not speak the local language.
7. Tourism companies can use customer information to suggest activities and trips.
8. Information from AI is always correct. True is: Information from AI is not always correct.
9. Tourism companies need to protect customer data.
10. Travellers only want quick information and easy bookings. True is: Travellers also want to meet local people, learn about local culture, and have personal experiences.
11. A local guide can give advice based on real experience.
12. AI will probably become less common in tourism. True is: AI will probably become more common in tourism.
13. Technology can save time and support workers.
14. Human contact is not an important part of tourism. True is: Human contact is an important part of tourism.
15. Technology should support people, not replace them.

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Join the sentences

First halves

1. AI can help travellers
2. Travellers can use AI during a trip
3. AI can help people with directions
4. People can use AI to find hotels
5. Hotels can use AI
6. Restaurants use digital systems
7. AI can give useful information
8. Tourism companies use customer information
9. Travellers want quick information
10. Local guides meet travellers
11. Technology can save time
12. AI can improve services
13. Tourism companies collect customer data
14. People can use digital tools

Second halves

A. they can manage orders.
B. they can get help with translation.
C. to plan their trips more easily.
D. but people should check important facts.
E. they can suggest activities.
F. to find destinations with it.
G. but they also want personal experiences.
H. they can compare hotels.
I. to answer common questions.
J. they can give advice.
K. they can get help with public transport.
L. but it should support people.
M. and it can support workers.
N. and they must use it responsibly.

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Answer:
1–F, 2–B, 3–K, 4–H, 5–I, 6–A, 7–D, 8–E,
9–G, 10–J, 11–M, 12–L, 13–N, 14–C

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Correct version:

1. AI can help travellers to find destinations with it.
2. Travellers can use AI during a trip and they can get help with translation.
3. AI can help people with directions and they can get help with public transport.
4. People can use AI to find hotels and they can compare hotels.
5. Hotels can use AI to answer common questions.
6. Restaurants use digital systems and they can manage orders.
7. AI can give useful information but people should check important facts.
8. Tourism companies use customer information and they can suggest activities.
9. Travellers want quick information but they also want personal experiences.
10. Local guides meet travellers and they can give advice.
11. Technology can save time and it can support workers.
12. AI can improve services but it should support people.
13. Tourism companies collect customer data and they must use it responsibly.
14. People can use digital tools to plan their trips more easily.

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Multiple Choice – World Tourism Day 2026: Tourism and AI

1. What is the focus of World Tourism Day 2026?
   A) AI and digital transformation
   B) Beach tourism
   C) Hotel food
2. What can travellers use AI for before a trip?
   A) Cooking meals
   B) Finding destinations
   C) Cleaning hotels
3. What can AI help travellers with during a trip?
   A) Building hotels
   B) Growing food
   C) Translation
4. Why can AI be useful for some travellers?
   A) It can make trips free.
   B) It can replace local people.
   C) It can help with languages.
5. What can hotels use AI to do?
   A) Answer common questions
   B) Build airports
   C) Train drivers
6. What can restaurants use digital systems for?
   A) Finding destinations
   B) Managing orders
   C) Teaching languages
7. What can travel companies use customer information for?
   A) Closing hotels
   B) Changing languages
   C) Suggesting trips
8. What is one problem with AI information?
   A) It is not always correct.
   B) It is always expensive.
   C) It gives no information.
9. What should tourism companies protect?
   A) Hotel buildings
   B) Customer data
   C) Tourist buses
10. What do many travellers want besides quick information?
    A) More computer games
    B) More online forms
    C) Personal experiences
11. What can a friendly hotel employee provide?
    A) Personal help
    B) Free flights
    C) New technology
12. What can a local guide give?
    A) A hotel room
    B) Advice from experience
    C) A computer program
13. What can AI help tourism businesses do?
    A) Stop human contact
    B) Remove employees
    C) Improve services
14. What can technology help workers do?
    A) Save time
    B) Avoid customers
    C) Stop working
15. What should technology do in the future?
    A) Replace people
    B) Support people
    C) End tourism
16. What is an important part of tourism?
    A) Human contact
    B) Digital advertising
    C) Online shopping
17. What can travellers use AI to compare?
    A) Local guides
    B) Languages
    C) Hotels
18. How should companies use customer information?
    A) Give it to everyone
    B) Ignore it
    C) Use it responsibly
19. What will probably become more common in tourism?
    A) AI
    B) Paper maps
    C) No technology
20. What should technology do in tourism?
    A) Replace tourism
    B) Support people
    C) Stop human contact

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Answer:
1–A, 2–B, 3–C, 4–C, 5–A, 6–B,
7–C, 8–A, 9–B, 10–C, 11–A, 12–B,
13–C, 14–A, 15–B, 16–A, 17–C,
18–C, 19–A, 20–B

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Cause and effect – match each cause (1–10) with the correct effect (A–J).

Causes

1. Travellers do not speak the local language.
2. People use AI before a trip.
3. Hotels use AI to answer common questions.
4. Restaurants use digital systems.
5. Travel companies use customer information.
6. AI information is not always correct.
7. Tourism companies collect customer data.
8. Travellers meet local guides.
9. Tourism businesses use technology.
10. Technology is used to support people.

Effects

A. They can manage orders more easily.
B. They can get help with translation.
C. They can receive suggestions for activities and trips.
D. People should check important facts.
E. Customers can get answers to common questions.
F. Companies must protect the information.
G. Travellers can get advice based on real experience.
H. Workers can save time.
I. Technology can help people rather than replace them.
J. People can find destinations and make travel plans.

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Answer:
1–B, 2–J, 3–E, 4–A, 5–C,
6–D, 7–F, 8–G, 9–H, 10–I

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Correct matches

1. Travellers do not speak the local language. They can get help with translation.
2. People use AI before a trip. They can find destinations and make travel plans.
3. Hotels use AI to answer common questions. Customers can get answers to common questions.
4. Restaurants use digital systems. They can manage orders more easily.
5. Travel companies use customer information. They can suggest activities and trips.
6. AI information is not always correct. People should check important facts.
7. Tourism companies collect customer data. They must protect the information.
8. Travellers meet local guides. They can get advice based on real experience.
9. Tourism businesses use technology. Workers can save time.
10. Technology is used to support people. It can help people rather than replace them.

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Fact or opinion

1. World Tourism Day 2026 focuses on AI and digital transformation.
2. AI is the most exciting new technology in tourism.
3. Travellers can use AI to find destinations and make travel plans.
4. Every traveller should use AI when planning a trip.
5. Hotels can use AI to answer common questions.
6. Human contact is more valuable than digital technology.
7. AI information is not always correct.
8. Local guides are better than AI tools.
9. Tourism companies need to protect customer data.
10. Technology will make tourism much better in the future.

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Answer:
1–Fact, 2–Opinion, 3–Fact, 4–Opinion, 5–Fact, 6–Opinion,
7–Fact, 8–Opinion, 9–Fact, 10–Opinion

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Full version:

1. Fact – The text says that World Tourism Day 2026 focuses on AI and digital transformation.
2. Opinion – The text does not say that AI is the most exciting technology. “Most exciting” is a personal judgment.
3. Fact – The text says that travellers can use AI to find destinations and make travel plans.
4. Opinion – “Every traveller should” expresses a personal recommendation. The text does not say that everyone should use AI.
5. Fact – The text says that hotels can use AI to answer common questions.
6. Opinion – Saying that human contact is more valuable than digital technology is a judgment. The text only says that human contact is important.
7. Fact – The text clearly says that information from AI is not always correct.
8. Opinion – “Better than AI tools” is a comparison based on personal judgment. The text does not say that local guides are better.
9. Fact – The text says that tourism companies need to protect customer data and use it responsibly.
10. Opinion – “Much better” is a personal judgment about the future. The text says technology can improve services, but it does not say that tourism will definitely become much better.

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Complete each sentence with information from the text.

1. World Tourism Day 2026 focuses on _____.
2. Before a trip, travellers can use AI to _____.
3. During a trip, AI can help with translation, directions, and _____.
4. AI can be useful when travellers visit a country where _____.
5. Hotels can use AI to answer _____.
6. Restaurants can use digital systems to manage _____.
7. Travel companies can use customer information to suggest _____.
8. Information from AI is not always _____.
9. Tourism companies need to protect _____.
10. Many travellers want to meet local people and learn about _____.
11. A local guide can give advice based on _____.
12. The future of tourism will depend on finding a good balance between digital tools and _____.

———————————————–

Correct answers:

World Tourism Day 2026 focuses on AI and digital transformation.

Before a trip, travellers can use AI to find destinations, compare hotels, make travel plans, and learn about local attractions.

During a trip, AI can help with translation, directions, and public transport and restaurant choices.

AI can be useful when travellers visit a country where they do not speak the local language.

Hotels can use AI to answer common questions.

Restaurants can use digital systems to manage orders.

Travel companies can use customer information to suggest activities and trips.

Information from AI is not always correct.

Tourism companies need to protect customer data.

Many travellers want to meet local people and learn about local culture.

A local guide can give advice based on real experience.

The future of tourism will depend on finding a good balance between digital tools and human contact.

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Match the questions and answers

Questions

1. What is World Tourism Day 2026 about?
2. How does AI support travellers before a trip?
3. What happens when travellers use AI during a trip?
4. Why is AI useful in another country?
5. How do hotels use AI?
6. What happens when restaurants use digital systems?
7. How do travel companies use customer information?
8. What problem is there with AI information?
9. How should tourism companies handle customer data?
10. What do many travellers want besides easy bookings?
11. What does a local guide give travellers?
12. What role should technology have in the future?

Answers

A. They suggest activities and trips for different interests.
B. A local guide offers advice based on real experience.
C. It is not always correct, so people should check important facts.
D. They answer common questions, manage bookings, and give information.
E. It should support people instead of replacing them.
F. They get assistance with translation, directions, public transport, and restaurant choices.
G. They want to meet local people, learn about local culture, and have personal experiences.
H. The main theme is artificial intelligence and digital transformation.
I. They should protect it and use it responsibly.
J. It helps them find destinations, compare hotels, and make travel plans.
K. They manage orders and communicate with customers.
L. It helps visitors when they do not speak the local language.

________________________

Answer:
1–H, 2–J, 3–F, 4–L, 5–D, 6–K, 7–A,
8–C, 9–I, 10–G, 11–B, 12–E
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Full dialogue:

1. What is World Tourism Day 2026 about?
   The main theme is artificial intelligence and digital transformation.
2. How does AI support travellers before a trip?
   It helps them find destinations, compare hotels, and make travel plans.
3. What happens when travellers use AI during a trip?
   They get assistance with translation, directions, public transport, and restaurant choices.
4. Why is AI useful in another country?
   It helps visitors when they do not speak the local language.
5. How do hotels use AI?
   They answer common questions, manage bookings, and give information.
6. What happens when restaurants use digital systems?
   They manage orders and communicate with customers.
7. How do travel companies use customer information?
   They suggest activities and trips for different interests.
8. What problem is there with AI information?
   It is not always correct, so people should check important facts.
9. How should tourism companies handle customer data?
   They should protect it and use it responsibly.
10. What do many travellers want besides easy bookings?
    They want to meet local people, learn about local culture, and have personal experiences.
11. What does a local guide give travellers?
    A local guide offers advice based on real experience.
12. What role should technology have in the future?
    It should support people instead of replacing them.

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Thank you! I appreciate your feedback.

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Please use the box below
to write your feedback.
Only I can read it.
It is not public.

Please tell me:

• Are the texts and exercises OK?
• Are the topics OK?
• Is the level OK?
• Is it too easy or too difficult?
• tIs it oo short, too long?
• Do you want texts about other topics?

Thank you! I appreciate your feedback.

##################

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Remember how babies
learn a language:

Babies learn a language by listening.
They use their ears to hear sounds.
Their brain remembers these sounds.
Babies connect sounds with people and things.
They listen to their parents.
Then they copy the sounds they hear. They imitate words.
Slowly, babies learn to speak.

So,
LISTEN, LISTEN, LISTEN, LISTEN………………

SMFrockZ@gmx.at